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My dad worked for a large multi-national food producer. They produced their own brand-name products as well as store-brand. They did use different recipes for the store-brand versions at that company, at least for the product lines his plant worked on. Same lines, same equipment, but slightly different recipes. If a company wanted to co-brand (say a large warehouse club), but wanted to use cheaper recipes/ingredients that didn't meet my dad's employer's standards, the employer would offer to produce the product but not co-branded because it didn't meet their standards. Higher quality (requiring higher customer price), they would do but if it wasn't to their standards it could only carry the store name, not the major company's name. As controller, my dad was responsible for pricing out the cost to produce the products

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