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Marc Martinez's avatar

I would think that the market will be the best discipline for Southwest. This holiday has to make a huge hit to their reputation and hurt near term sales. But given that they are the largest of the low-cost, no-fees, airlines and fly to 100 destinations in the US, I do not expect that they will take a long-term hit. The average fare of $142 drew 50 million passengers in 2020. I am curious to know what has caused the problem, which may be primarily due to a unique alignment of weather and airports that hit their point-to-point model. They are the only airline that ever failed to get my bags on the plane. But this does not impress me as an especially important regulatory issue.

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PeteB's avatar

My wish for the P-S in 2023 is to see at least a 75% reduction in posts concerning the University of Michigan's Football team.

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